{"id":3715,"date":"2025-04-30T11:04:57","date_gmt":"2025-04-30T09:04:57","guid":{"rendered":"https:\/\/montina.it\/?page_id=3715"},"modified":"2026-09-26T10:02:00","modified_gmt":"2026-09-26T08:02:00","slug":"storia","status":"publish","type":"page","link":"https:\/\/montina.it\/en\/storia\/","title":{"rendered":"History"},"content":{"rendered":"
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1919<\/div>
Montina brothers<\/div><\/div>
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Montina brothers<\/div>
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Montina brothers: in a land battered by the first world war, a land of burned factories and broken industries, three brothers founded company Montina. They were Giovanni Battista as director, Pierceleste as sales manager and Erminio in charge of production. The initial idea was to sell wooden furniture manufactured in the district on its knees but soon Montina shifted from a business company to a manufacturer\nThe chair actory Montina (Fabbrica Sedie, as in the image) has its headquarter in Visinale del Judrio (Udine), in an old mill. The power of water moves rudimentary machines to manufacture valet stands and toy hoops<\/p><\/div><\/div><\/div>

1920<\/div>
First collection<\/div><\/div>
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First collection<\/div>
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Montina moves into a larger building, where people can work better. The first collection is releaased: 24 models ranging from Viennese style chairs to curved clothes hangers. Development is extremely quick and marked by increasing exportation<\/p><\/div><\/div><\/div>

1926<\/div>
Extra-European export<\/div><\/div>
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Extra-European export<\/div>
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Tunis and Malta are the logistic centers for extra-European export\nMontina participates to the Milan Trade Fair, where Prince Umberto of Savoy has the opportunity to see the products on display and express his admiration
Partecipazione alla Fiera Campionaria di Milano, durante la quale il principe Umberto di Savoia ha modo di vedere i prodotti esposti ed esprimere la propria ammirazione<\/p><\/div><\/div><\/div>

1930<\/div>
Tripoli Fair<\/div><\/div>
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Tripoli Fair<\/div>
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Participation to the Tripoli Fair (at the time Livia was under the control of Italy)\nDespite the difficult economic period worldwide, Montina continues to invest, integrating in its collections also armchairs, deckchairs, luggage racks and garden furniture<\/p><\/div><\/div><\/div>

1934<\/div>
Prestigious stores<\/div><\/div>
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Prestigious stores<\/div>
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Montina items are available in prestigious stores such as La Rinascente in Milan, Jelmoli in Zurich and Innovation in Lausanne. They are chosen by important hotel groups, such as Ciga Hotels, and by prestigious hotels such as the Grand Hotel in Roma or the Danieli in Venice. Montina items furnish lounge areas, restaurant areas and rooms. Montina supplies clothes hangers to the International Company of Wagons-lits.\nProduction plant moves to Dolegnano: 4000 square meters outdoor and 800 meters indoor are the heart of creativity and marketing of Montina products<\/p><\/div><\/div><\/div>

1935<\/div>
Grand Hotel Quisisana<\/div><\/div>
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Grand Hotel Quisisana<\/div>
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Also Grand Hotel Quisisana in Capri, premium holiday destination for presidents and prime ministers, poets and writers since 1870, chooses Montina<\/p><\/div><\/div><\/div>

1938<\/div>
First international patents<\/div><\/div>
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First international patents<\/div>
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First international patents are registered: deckchair, hanger and folding camping bed are the registered products.<\/p><\/div><\/div><\/div>

1946<\/div>
World War II<\/div><\/div>
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World War II<\/div>
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World War II left its wounds on territory, economy and people. Production is reduced drastically and the Liberation Montina brothers reopen the factory but out of 70 employees in the '30s, now they are not more than twenty.<\/p><\/div><\/div><\/div>

1948<\/div>
Second generation Montina<\/div><\/div>
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Second generation Montina<\/div>
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Second generation Montina enters the company. With Silvano it makes a quality leap, both from an organizational and businss point of view. He deals with technological and organisational updating, and bringing the company into the international picture, particularly in New York back in 1952 and then in Cologne and Paris.<\/p><\/div><\/div><\/div>

1954<\/div>
Sedia 958<\/div><\/div>
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Chairs 958 and Stile 900<\/div>
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Chairs 958 and Stile 900 are launched.\nAlberto and Gino Montina join the company. The production of clothes hangers and valet stands reaches its peak, with over 60.000 pieces shipped in the United States only<\/p><\/div><\/div><\/div>

1956<\/div>
TiPi studio<\/div><\/div>
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TiPi studio<\/div>
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Designers Palange and Toffoloni of TiPi studio start designing for Montina.<\/p><\/div><\/div><\/div>

1956<\/div>
Dolegnano plant<\/div><\/div>
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Dolegnano plant<\/div>
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Dolegnano plant is being extended with new departments for immersion painting, wood drying and curving.<\/p><\/div><\/div><\/div>

1960<\/div>
XIIth Triennale of Milan<\/div><\/div>
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XIIth Triennale of Milan<\/div>
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Participation to the XIIth Triennale of Milan and presentation of chairs designed by Palange, Toffoloni and Magistretti<\/p><\/div><\/div><\/div>

1961<\/div>
Milan Furniture Fair<\/div><\/div>
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Milan Furniture Fair<\/div>
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Milan Furniture Fair (Salone del Mobile di Milano) is founded Silvano Montina is one of the 13 founders along with other famous furniture entrepreneurs such as Franco Cassina and Angelo Molteni.\nSilvano is one of the promoters of GESSEF (Consortium for the Promotion of Sedimentary Production in Friuli) and CATAS (Laboratory of Research, Testing and Analysis of Materials and Products). Exportation during this period is very strong.\nDesigner team is extended with Tito Agnoli (1963), Gio Ponti (1969), Vico Magistretti, Cini Boeri, Giotto Stoppino, Silvio Coppola, Marcello Cuneo, Cralo Hauener and Carlo De Carli\nMeanwhile Montina attracts also international designers such as Ilmari Tapiovara, Eero Aarnio, Haruki Miyagima and Bernd Makulik who will create iconic pieces of furniture.\nContracts supplies continue. Main clients are restaurants, grand hotels and museums in Italy and abroad such as Israel, Singapore and the United Kingdom<\/div><\/div><\/div>
Anni '80<\/div>
Masarotti family<\/div><\/div>
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Masarotti family<\/div>
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In 1987 Masarotti family took over ownership. The legacy of Montina family ends and the Masarotti family commits itself on the one hand to re-edit products that have made the company's history; on the other it consolidates Montina awareness worldwide. Amongst top client Montina now hasBritish Airways, premium hotels and yachts\nEttore Sottsass and Eno Mari design for Montina<\/p><\/div><\/div><\/div>

1982<\/div>
IBD Awards<\/div><\/div>
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IBD Awards<\/div>
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IBD Awards (Institute of Business Design) for armchair 370 by Bernard Makulik<\/p><\/div><\/div><\/div>

1988<\/div>
Design Forum<\/div><\/div>
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Design Forum<\/div>
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Special mention for Chair 464 by Enzo Berti at Design Forum<\/p><\/div><\/div><\/div>

Anni '90<\/div>
International designers<\/div><\/div>
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International designers<\/div>
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Production plant is now a top research center for young international designers. The most advanced wood processing technologies are studied to introduce products of increasing quality and beauty<\/p><\/div><\/div><\/div>

1995<\/div>
Armchair Cramer Line<\/div><\/div>
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Armchair Cramer Line<\/div>
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Armchair Cramer Line\nDesigned by Konstantin Grcic, this chair has either shell and structure in laminated bentwood. Gifted to the Brooklyn Museum, it is now part of \"Thinking Big\", a selection of 45 examples of extraordinary twentieth- and twenty-first-century design<\/p><\/div><\/div><\/div>

Anni 2000<\/div>
New collections<\/div><\/div>
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New collections<\/div>
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Investment in research is shown in new collections with decidedly contemporary forms, which look much more at home decor rather than contract segment. New designers work form Montina: Laudani and Romanelli, Bernett, Koskinen, Woodgate and Grcic<\/p><\/div><\/div><\/div>

2003<\/div>
Compasso d'oro Award<\/div><\/div>
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Compasso d'oro Award<\/div>
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Compasso d'oro Award for Muu by Harri Koskinen<\/p><\/div><\/div><\/div>

2008<\/div>
Masarotti group<\/div><\/div>
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Masarotti group<\/div>

Brand Montina changes property within the Masarotti group and will experience some tough years<\/p><\/div><\/div><\/div>

2018<\/div>
New history has startes<\/div><\/div>
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New history has startes<\/div>

Montina new history has startes. New products, other designers, same mission: serving international market with home furniture of indisputable Made in Italy qualy. Italian is the creative twist, Italian is the headquarter, Italian is the driving force of this new course.<\/p><\/div><\/div><\/div><\/div>\n

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